七部门发文,不得发布面向中小学(含幼儿园)校外培训广告
<p><br/></p><section data-mpa-powered-by="yiban.io" style="margin-bottom: 24px;outline: 0px;max-width: 100%;font-size: 15px;color: rgb(63, 63, 63);letter-spacing: 0.5px;line-height: 1.75;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;"><section powered-by="xiumi.us" style="margin-top: 15px;outline: 0px;max-width: 100%;text-align: center;justify-content: center;display: flex;flex-flow: row nowrap;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;"><section style="padding-right: 15px;padding-bottom: 20px;padding-left: 15px;outline: 0px;max-width: 100%;display: inline-block;width: 677px;vertical-align: top;flex: 0 0 auto;height: auto;border-style: solid;border-width: 2px;border-color: rgb(255, 217, 166);align-self: flex-start;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;"><section powered-by="xiumi.us" style="margin-top: -12px;margin-bottom: 5px;outline: 0px;max-width: 100%;text-align: left;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;"><section style="outline: 0px;max-width: 100%;vertical-align: middle;display: inline-block;line-height: 0;width: 35px;height: auto;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;"><img class="rich_pages wxw-img" data-ratio="0.9414414" data-type="png" data-w="222" src="https://0817ch-bbs.oss-cn-shenzhen.aliyuncs.com/attachment/forum/202211/03/094326sotisyzs1mye1w6t.png" style="outline: 0px;box-sizing: border-box;vertical-align: middle;width: 35px;display: initial;overflow-wrap: break-word !important;visibility: visible !important;"/></section></section><section powered-by="xiumi.us" style="margin-top: 10px;outline: 0px;max-width: 100%;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;"><section style="outline: 0px;max-width: 100%;color: rgb(89, 89, 89);line-height: 1.75;text-align: justify;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;"><p style="outline: 0px;max-width: 100%;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;">按照中央宣传部文娱领域治理有关工作部署,市场监管总局、中央网信办、文化和旅游部等七部门联合印发《关于进一步规范明星广告代言活动的指导意见》(以下简称《指导意见》),明确提出企业不得选用不满十周岁的未成年人作为广告代言人,不得发布面向中小学(含幼儿园)校外培训广告等要求。更多内容跟小编一起来看——</p></section></section></section></section></section><section style="margin-bottom: 24px;outline: 0px;max-width: 100%;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;"><p style="outline: 0px;max-width: 100%;text-align: center;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;"><img class="rich_pages wxw-img" data-galleryid="" data-ratio="0.4255555555555556" data-s="300,640" src="https://0817ch-bbs.oss-cn-shenzhen.aliyuncs.com/attachment/forum/202211/03/094326l9ezoo287ozq3ie8.jpg" data-type="jpeg" data-w="900" style="outline: 0px;display: initial;box-sizing: border-box !important;overflow-wrap: break-word !important;visibility: visible !important;width: 677px !important;"/></p><p powered-by="xiumi.us" style="outline: 0px;max-width: 100%;box-sizing: border-box;visibility: visible;overflow-wrap: break-word !important;"><br style="outline: 0px;max-width: 100%;box-sizing: border-box;visibility: visible;overflow-wrap: break-word !important;"/></p><section powered-by="xiumi.us" style="margin-top: 10px;margin-bottom: 10px;outline: 0px;max-width: 100%;box-sizing: border-box;text-align: left;justify-content: flex-start;display: flex;flex-flow: row nowrap;visibility: visible;overflow-wrap: break-word !important;"><section style="padding: 15px;outline: 0px;max-width: 100%;box-sizing: border-box;display: inline-block;width: 677px;vertical-align: top;background-position: 25.8037% -43.1473%;background-repeat: repeat;background-size: 29.7866%;background-attachment: scroll;align-self: flex-start;flex: 0 0 auto;background-image: url('https://0817ch-bbs.oss-cn-shenzhen.aliyuncs.com/attachment/forum/202211/03/094326q08kpy5yb8xrs1my.png');visibility: visible;overflow-wrap: break-word !important;"><section powered-by="xiumi.us" style="outline: 0px;max-width: 100%;box-sizing: border-box;color: rgb(62, 62, 62);line-height: 2;letter-spacing: 1px;text-align: justify;visibility: visible;overflow-wrap: break-word !important;"><p style="outline: 0px;max-width: 100%;box-sizing: border-box;text-indent: 2.1176em;visibility: visible;overflow-wrap: break-word !important;"><span style="outline: 0px;max-width: 100%;font-size: 15px;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;">近年来,文娱行业在满足群众多样化文化需求、推动经济增长方面发挥了积极作用,但明星广告代言“翻车”事件频发,严重破坏市场秩序、污染社会风气,亟待切实整治。《指导意见》站在推进文娱领域综合治理的高度,充分整合现有法律法规和政策性文件,综合运用市场竞争、行业管理、监管执法、行业自律、社会监督等多种措施,构建起规范明星广告代言活动的治理体系,为维护好明星代言领域清朗空间提供新的制度支撑。<br style="outline: 0px;max-width: 100%;box-sizing: border-box;visibility: visible;overflow-wrap: break-word !important;"/></span></p><p style="outline: 0px;max-width: 100%;box-sizing: border-box;text-indent: 2.1176em;visibility: visible;overflow-wrap: break-word !important;"><span style="outline: 0px;max-width: 100%;font-size: 15px;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;"> </span></p><p style="outline: 0px;max-width: 100%;box-sizing: border-box;text-indent: 2.1176em;visibility: visible;overflow-wrap: break-word !important;"><span style="outline: 0px;max-width: 100%;font-size: 15px;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;"><strong style="outline: 0px;max-width: 100%;box-sizing: border-box;visibility: visible;overflow-wrap: break-word !important;"><span style="outline: 0px;max-width: 100%;box-sizing: border-box;color: #004884;visibility: visible;overflow-wrap: break-word !important;">《指导意见》提出</span></strong>,要严格遵守禁止性规定。<span style="outline: 0px;max-width: 100%;color: #004884;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;">企业不得选用不满十周岁的未成年人作为广告代言人,未成年人保护法律法规及直播营销管理相关规定对广告代言人年龄限制另有规定的,从其规定。</span>从事医疗、药品、医疗器械、保健食品等行业的企业不得利用广告代言人进行广告宣传。<span style="outline: 0px;max-width: 100%;color: #004884;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;">不得发布面向中小学(含幼儿园)校外培训广告,从事其他教育、培训行业的企业不得利用专业人士或者受益人开展广告代言活动。</span>从事农药、兽药、饲料、饲料添加剂、农作物种子、林木种子、草种子、种畜禽、水产苗种和种养殖行业的企业不得利用专业人士从事广告代言活动。</span></p><p style="outline: 0px;max-width: 100%;box-sizing: border-box;text-indent: 2.1176em;visibility: visible;overflow-wrap: break-word !important;"><span style="outline: 0px;max-width: 100%;font-size: 15px;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;"> </span></p><p style="outline: 0px;max-width: 100%;box-sizing: border-box;text-indent: 2.1176em;visibility: visible;overflow-wrap: break-word !important;"><span style="outline: 0px;max-width: 100%;font-size: 15px;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;"><strong style="outline: 0px;max-width: 100%;box-sizing: border-box;visibility: visible;overflow-wrap: break-word !important;"><span style="outline: 0px;max-width: 100%;box-sizing: border-box;color: #004884;visibility: visible;overflow-wrap: break-word !important;">《指导意见》明确</span></strong>,要依法诚信代言。明星应当严格遵守相关法律法规规定,做到依法、依规、诚信开展广告代言活动。不得为法律禁止生产、销售的产品(含禁止提供的服务)进行广告代言;不得为未使用过的商品(未接受过的服务)作推荐、证明;不得为无证经营的市场主体或者其他应取得审批资质但未经审批的企业进行广告代言;<span style="outline: 0px;max-width: 100%;color: #004884;box-sizing: border-box !important;overflow-wrap: break-word !important;">不得为烟草及烟草制品(含电子烟)、校外培训、医疗、药品、医疗器械、保健食品和特殊医学用途配方食品进行广告代言等</span>。</span><span style="color: #333333;"></span></p></section></section></section></section><article deep="6" style="white-space: normal;outline: 0px;max-width: 100%;box-sizing: border-box;color: rgb(34, 34, 34);letter-spacing: 0.544px;background-color: rgb(255, 255, 255);user-select: inherit;overflow: hidden;font-family: 'Microsoft YaHei', 微软雅黑, SimSun, 宋体;font-size: 16px;text-align: start;visibility: visible;overflow-wrap: break-word !important;"><section style="outline: 0px;max-width: 100%;font-family: system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif;letter-spacing: 0.544px;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="outline: 0px;max-width: 100%;font-size: 13px;letter-spacing: 0.54px;text-align: center;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="outline: 0px;max-width: 100%;letter-spacing: 0.544px;font-family: -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif;caret-color: ;widows: 1;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="outline: 0px;max-width: 100%;font-family: 微软雅黑;letter-spacing: 0.54px;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="outline: 0px;max-width: 100%;color: #000000;box-sizing: border-box !important;overflow-wrap: break-word !important;"><strong style="outline: 0px;max-width: 100%;box-sizing: border-box !important;overflow-wrap: break-word !important;">来源</strong></span><span style="outline: 0px;max-width: 100%;color: #888888;box-sizing: border-box !important;overflow-wrap: break-word !important;"> </span></span><span style="outline: 0px;max-width: 100%;color: #888888;font-family: -apple-system-font, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif;letter-spacing: 0.544px;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;">| 微言教育</span></span></span></section><section style="outline: 0px;max-width: 100%;font-family: system-ui, -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif;letter-spacing: 0.544px;box-sizing: border-box !important;overflow-wrap: break-word !important;"><strong style="outline: 0px;max-width: 100%;caret-color: rgba(0, 0, 0, 0);font-family: 微软雅黑;letter-spacing: 0.54px;color: rgb(136, 136, 136);widows: 1;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="outline: 0px;max-width: 100%;font-size: 13px;letter-spacing: 0.54px;text-align: center;color: #000000;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;">编辑</span></strong><span style="outline: 0px;max-width: 100%;letter-spacing: 0.544px;font-family: -apple-system, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif;caret-color: ;text-align: center;color: #888888;font-size: 13px;widows: 1;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="outline: 0px;max-width: 100%;font-family: 微软雅黑;letter-spacing: 0.54px;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;"> </span><span style="outline: 0px;max-width: 100%;font-family: -apple-system-font, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif;letter-spacing: 0.544px;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;">| 周卿 </span><span style="outline: 0px;max-width: 100%;font-family: 微软雅黑;letter-spacing: 0.54px;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;"> </span></span><strong style="outline: 0px;max-width: 100%;caret-color: rgba(0, 0, 0, 0);font-family: 微软雅黑;letter-spacing: 0.54px;color: rgb(136, 136, 136);widows: 1;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="outline: 0px;max-width: 100%;font-size: 13px;letter-spacing: 0.54px;text-align: center;color: #000000;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;">校对<span style="outline: 0px;max-width: 100%;color: #888888;font-family: -apple-system-font, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif;letter-spacing: 0.544px;box-sizing: border-box !important;overflow-wrap: break-word !important;"> | </span></span></strong><span style="outline: 0px;max-width: 100%;caret-color: ;font-family: 微软雅黑;letter-spacing: 0.54px;text-align: center;color: #888888;font-size: 13px;widows: 1;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;"> <span style="outline: 0px;max-width: 100%;font-family: -apple-system-font, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif;letter-spacing: 0.544px;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;">黄元颖</span><span style="outline: 0px;max-width: 100%;letter-spacing: 0.54px;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;"> </span></span><strong style="outline: 0px;max-width: 100%;caret-color: rgba(0, 0, 0, 0);font-family: 微软雅黑;letter-spacing: 0.54px;color: rgb(136, 136, 136);widows: 1;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="outline: 0px;max-width: 100%;font-size: 13px;letter-spacing: 0.54px;text-align: center;color: #000000;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;">审核</span></strong><span style="outline: 0px;max-width: 100%;caret-color: ;font-family: 微软雅黑;letter-spacing: 0.54px;text-align: center;color: #888888;font-size: 13px;widows: 1;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;"><span style="outline: 0px;max-width: 100%;font-family: -apple-system-font, BlinkMacSystemFont, 'Helvetica Neue', 'PingFang SC', 'Hiragino Sans GB', 'Microsoft YaHei UI', 'Microsoft YaHei', Arial, sans-serif;letter-spacing: 0.544px;visibility: visible;box-sizing: border-box !important;overflow-wrap: break-word !important;"> | </span>冯地朴</span></section></article><p><br/></p><p style="display: none;"><mp-style-type data-value="3"></mp-style-type></p> 文教部直接对市场进行检测落实发现有不规范的培训部给予取消关闭不是更好吗把这些棺方问题交给老百姓很给力啊 多发课外读物还不是一样的。 还是不要老想着赚未成年人的钱 切实减轻学生学习负担
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