零距离房产 发表于 2020-9-28 11:32:49

南充房企组“CP”渐成趋势,购房者该如何选择?

<p style="margin-bottom: 20px; border: 0px; outline: none; color: rgb(51, 51, 51); font-family: &#39;microsoft yahei&#39;, simhei, Arial, sans-serif; white-space: normal; text-indent: 2em; text-align: justify;">在网络上曾经看到这样一句话:“一个人可以走的很快,但一群人可以走的更远”。这句话不仅适用于人与人之间,也适用于企业之间。过去,在房地产市场,房企基本都是各自为战,互相竞争。但近几年,“联合开发”却逐渐成为一种发展趋势。</p><p style="margin-bottom: 20px; border: 0px; outline: none; color: rgb(51, 51, 51); font-family: &#39;microsoft yahei&#39;, simhei, Arial, sans-serif; white-space: normal; text-indent: 2em; text-align: justify;">&nbsp;<span style="text-indent: 2em;">你有土地,我有开发实力;亦或是你有开发实力,我有好的营销方式方法</span><span style="text-indent: 2em;">......</span><span style="text-indent: 2em;">越来越多的房企热衷于“组</span><span style="text-indent: 2em;">CP</span><span style="text-indent: 2em;">”联合作战。</span></p><p style="margin-bottom: 20px; border: 0px; outline: none; color: rgb(51, 51, 51); font-family: &#39;microsoft yahei&#39;, simhei, Arial, sans-serif; text-indent: 0em; white-space: normal; text-align: center;">&nbsp;<img src="https://0817ch-bbs.oss-cn-shenzhen.aliyuncs.com/attachment/forum/202009/28/113137uhl5ezpk2kg979xn.jpg" title="IMG_20200805_165046" alt="IMG_20200805_165046" style="border: 0px; outline: none; vertical-align: middle; font-size: 14px; line-height: 14px;"/></p><p style="margin-bottom: 20px; border: 0px; outline: none; color: rgb(51, 51, 51); font-family: &#39;microsoft yahei&#39;, simhei, Arial, sans-serif; white-space: normal; text-indent: 2em; text-align: justify;">房企之间通过“联建、收购、入股”等模式强强联合,俨然已成为时下房地产市场的一大现象。这股“联合体”的热潮,在当下的南充市场也愈演愈烈。金为·领地·悦城、文德·蓝光未来城、鸿通·文德中央大境等项目均是房产们“牵手”的杰作。</p><p style="margin-bottom: 20px; border: 0px; outline: none; color: rgb(51, 51, 51); font-family: &#39;microsoft yahei&#39;, simhei, Arial, sans-serif; text-indent: 0em; white-space: normal; text-align: center;">&nbsp;<img src="https://0817ch-bbs.oss-cn-shenzhen.aliyuncs.com/attachment/forum/202009/28/113140pemzm535mkhbxcce.png" title="微信图片_20200810111342" alt="微信图片_20200810111342" width="800" height="600" border="0" vspace="0" style="border: 0px; outline: none; vertical-align: middle; font-size: 14px; line-height: 14px; width: 100%; height: 600px;"/></p><p style="margin-bottom: 20px; border: 0px; outline: none; color: rgb(51, 51, 51); font-family: &#39;microsoft yahei&#39;, simhei, Arial, sans-serif; white-space: normal; text-indent: 2em; text-align: justify;"><strong>房企为何热衷选择联合开发?</strong></p><p style="margin-bottom: 20px; border: 0px; outline: none; color: rgb(51, 51, 51); font-family: &#39;microsoft yahei&#39;, simhei, Arial, sans-serif; white-space: normal; text-indent: 2em; text-align: justify;">有道是“同行是冤家”。活跃于房地产市场的地产大佬们,本该是天生的竞争对手,为何会“化干戈为玉帛”,“握手言和”成为亲密的合作伙伴呢?</p><p style="margin-bottom: 20px; border: 0px; outline: none; color: rgb(51, 51, 51); font-family: &#39;microsoft yahei&#39;, simhei, Arial, sans-serif; white-space: normal; text-indent: 2em; text-align: justify;"><strong>1、开发拿地成本偏高</strong></p><p style="margin-bottom: 20px; border: 0px; outline: none; color: rgb(51, 51, 51); font-family: &#39;microsoft yahei&#39;, simhei, Arial, sans-serif; white-space: normal; text-indent: 2em; text-align: justify;">拿地成本走高是当前房地产市场的普遍现象,从2018年开始,南充土地市场挂出的高价地越来越多,一些热门的地块常常引来房企竞相争抢,地块总价也随之被抬高。但利润空间有限,想要拿下高价地块对房企的资金实力无疑提出更高要求,抱团合作则可以分摊解决资金问题。</p><p style="margin-bottom: 20px; border: 0px; outline: none; color: rgb(51, 51, 51); font-family: &#39;microsoft yahei&#39;, simhei, Arial, sans-serif; text-indent: 0em; white-space: normal; text-align: center;">&nbsp;<img src="https://0817ch-bbs.oss-cn-shenzhen.aliyuncs.com/attachment/forum/202009/28/113139hkrgwwkdpmg8111r.jpg" title="IMG_9814" alt="IMG_9814" style="border: 0px; outline: none; vertical-align: middle; font-size: 14px; line-height: 14px;"/></p><p style="margin-bottom: 20px; border: 0px; outline: none; color: rgb(51, 51, 51); font-family: &#39;microsoft yahei&#39;, simhei, Arial, sans-serif; white-space: normal; text-indent: 2em; text-align: justify;"><strong>2、降低开发运营风险</strong></p><p style="margin-bottom: 20px; border: 0px; outline: none; color: rgb(51, 51, 51); font-family: &#39;microsoft yahei&#39;, simhei, Arial, sans-serif; white-space: normal; text-indent: 2em; text-align: justify;">在房地产“白银”时代,楼市变化愈加复杂。房企之间选择联合开发项目,告别单打独斗,有利于分担调控和政策所带来的市场风险,有助于增加市场份额、整合资源降低开发运营风险。因此,联合开发无疑是个更为优质的选择。</p><p style="margin-bottom: 20px; border: 0px; outline: none; color: rgb(51, 51, 51); font-family: &#39;microsoft yahei&#39;, simhei, Arial, sans-serif; white-space: normal; text-indent: 2em; text-align: justify;"><strong>3、地产市场分化加剧</strong></p><p style="margin-bottom: 20px; border: 0px; outline: none; color: rgb(51, 51, 51); font-family: &#39;microsoft yahei&#39;, simhei, Arial, sans-serif; white-space: normal; text-indent: 2em; text-align: justify;">从2008年起,外来房企陆续进驻南充市场进行开发建设,恒大、绿地、阳光、鸿通、蓝润、融创、金科、碧桂园、中梁、蓝光....越来越多的大型房企进驻,品牌房企和本土房企市场角逐激烈,房地产行业进入优胜劣汰“大洗牌”,倒逼房企进行合作。</p><p style="margin-bottom: 20px; border: 0px; outline: none; color: rgb(51, 51, 51); font-family: &#39;microsoft yahei&#39;, simhei, Arial, sans-serif; text-indent: 0em; white-space: normal; text-align: center;">&nbsp;<img src="https://0817ch-bbs.oss-cn-shenzhen.aliyuncs.com/attachment/forum/202009/28/113135lpp94mupampvo7y7.gif" title="未标题-1" alt="未标题-1" style="border: 0px; outline: none; vertical-align: middle; font-size: 14px; line-height: 14px;"/></p><p style="margin-bottom: 20px; border: 0px; outline: none; color: rgb(51, 51, 51); font-family: &#39;microsoft yahei&#39;, simhei, Arial, sans-serif; white-space: normal; text-indent: 2em; text-align: justify;"><strong>南充房企合作操盘情况如何?</strong></p><p style="margin-bottom: 20px; border: 0px; outline: none; color: rgb(51, 51, 51); font-family: &#39;microsoft yahei&#39;, simhei, Arial, sans-serif; white-space: normal; text-indent: 2em; text-align: justify;">2019年前,南充楼市上还鲜见有开发商合作开发,但从2019年开始,南充联合开发的项目突然就变得多起来,在多个板块都能看到房企合作的身影。“文德·蓝光未来城”、“鸿通·文德中央大境”、“金为·领地·悦城”,就连前不久吸引16家房企鏖战的清泉坝“C-1-2地块”也有消息传出,将由蓝光与逸城置业联合开发。</p><p style="margin-bottom: 20px; border: 0px; outline: none; color: rgb(51, 51, 51); font-family: &#39;microsoft yahei&#39;, simhei, Arial, sans-serif; text-indent: 0em; white-space: normal; text-align: center;"><img src="https://0817ch-bbs.oss-cn-shenzhen.aliyuncs.com/attachment/forum/202009/28/113136lgogsmagfvaym8x1.jpg" title="4cbdca870cc231a2" alt="4cbdca870cc231a2" style="border: 0px; outline: none; vertical-align: middle; font-size: 14px; line-height: 14px;"/></p><p style="margin-bottom: 20px; border: 0px; outline: none; color: rgb(51, 51, 51); font-family: &#39;microsoft yahei&#39;, simhei, Arial, sans-serif; white-space: normal; text-indent: 2em; text-align: justify;">这些以两个开发商名称共同命名的,均是由名称中的开发商合作所开发的。此外,一些只有一个冠名方的项目同样也是联合开发的,比如,凯旋天地(鸿升与传化)、凯旋会展新城(鸿升与金鸿)。这些项目主要是选择了品牌力更强的一方打头阵,作为品牌号召力的引流利器。<span style="text-indent: 2em;">&nbsp;</span></p><p style="margin-bottom: 20px; border: 0px; outline: none; color: rgb(51, 51, 51); font-family: &#39;microsoft yahei&#39;, simhei, Arial, sans-serif; white-space: normal; text-indent: 2em; text-align: justify;">目前,这些联合开发的项目大多数都已经进入销售阶段,个别项目正在进行前期的宣传不久后也将开售。</p><p style="margin-bottom: 20px; border: 0px; outline: none; color: rgb(51, 51, 51); font-family: &#39;microsoft yahei&#39;, simhei, Arial, sans-serif; white-space: normal; text-indent: 2em; text-align: justify;">&nbsp;<strong>房企抱团合作,对楼市和购房者有什么影响?</strong><span style="text-indent: 2em;">&nbsp;</span></p><p style="margin-bottom: 20px; border: 0px; outline: none; color: rgb(51, 51, 51); font-family: &#39;microsoft yahei&#39;, simhei, Arial, sans-serif; white-space: normal; text-indent: 2em; text-align: justify;">“没有永远的朋友,仅有永远的利益”,无论出于什么原因,房企之间强强联合的趋势已越来越明显。其实联合开发的项目,有利于“博众家之长”。各大房企凭借着自身经验,合作项目时更容易发挥长处,开发出符合市场需求、功能定位更人性化的产品,在服务上也会更周到。对于置业者而言,这也意味着有更高品质的产品可以选择。</p><p style="margin-bottom: 20px; border: 0px; outline: none; color: rgb(51, 51, 51); font-family: &#39;microsoft yahei&#39;, simhei, Arial, sans-serif; white-space: normal; text-align: center;"><img src="https://0817ch-bbs.oss-cn-shenzhen.aliyuncs.com/attachment/forum/202009/28/113139i5yxhyzylig50ix4.jpg" title="IMG_20200805_165632" alt="IMG_20200805_165632" style="border: 0px; outline: none; vertical-align: middle; font-size: 14px; line-height: 14px;"/></p><p style="margin-bottom: 20px; border: 0px; outline: none; color: rgb(51, 51, 51); font-family: &#39;microsoft yahei&#39;, simhei, Arial, sans-serif; white-space: normal; text-indent: 2em; text-align: justify;">虽然这种合作方式优势多多,彼此可以发挥各自优势,将项目做得更好,但也有一定的弊端。</p><p style="margin-bottom: 20px; border: 0px; outline: none; color: rgb(51, 51, 51); font-family: &#39;microsoft yahei&#39;, simhei, Arial, sans-serif; white-space: normal; text-indent: 2em; text-align: justify;">比如前期双方合作分工不当,中途也会出现互相推诿的局面,甚至交付后出现问题,业主可能会投诉无门。多方抱团一出事,责任究竟落在谁身上?这种不确定性,对于购房者来说会或许是一颗随时会爆的“不定时炸弹”!</p><p style="margin-bottom: 20px; border: 0px; outline: none; color: rgb(51, 51, 51); font-family: &#39;microsoft yahei&#39;, simhei, Arial, sans-serif; white-space: normal; text-indent: 2em; text-align: justify;">所以,合作开发渐成为楼市新常态的形势下,今后大家买房,需要考虑的要素会变得更加复杂,选择也需要谨慎,再谨慎!</p><p><br/></p>

零距离房产 发表于 2020-9-28 11:37:36

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